CROMA-PHARMA unveils new logos and strategic news at AMWC 2017 congress
At the occasion of the largest beauty industry congress, the AMWC 2017 in Monaco, CROMA-PHARMA presented comprehensive strategic corporate news.
New logos, products and technologies
In cooperation with the Jung von Matt agency, new logos have been designed for CROMA-PHARMA and the Princess® brand. These new logos and the new positioning were already implemented in CROMA´s futuristic 112 m² booth at Grimaldi Forum. The new logos are more medically, technically, clear and recognizable - reflecting the company´s heritage as an acknowledged producer of pharmaceutical and medical products.
CROMA as a roof mark - Logos clear, technical, medical
From now on, CROMA is clearly positioned as the umbrella brand, uniting several sub-brands. Princess® will now be the brand for Injectables only, UNIVERSKIN the brand for Skincare, while LIFT is the brand for lifting threads. Other new technologies such as PRP, the platelet-rich plasma will then also smoothly fit under the umbrella brand CROMA. At the AMWC 2017, CROMA-PHARMA was hosting the second-largest booth at the congress. The open and invitingly configured, futuristic structure of the stand, the bright design and the new minimalistic logo provided a noble, modern, comforting impression.
New products and technologies presented
At the AMWC 2017 congress, the new Princess® VOLUME PLUS Lido dermal filler was introduced to a huge crowd of professionals. This particularly volumizing filler, "Made in Austria", completes the Princess portfolio of intradermal fillers.
On April 1st 2017, CROMA-PHARMA signed a comprehensive agreement with Arthrex GmbH. CROMA-PHARMA thus secured the distribution rights of the well-established and recognized Arthrex PRP (platelet-rich plasma) technology for 7 countries. Platelet Rich Plasma has been used successfully for many years in aesthetic medicine, e.g. for skin rejuvenation, against hair loss, as well as in plastic surgery and enjoys great popularity.
New formats for congress sessions
CROMA-PHARMA´s CEO Andreas Prinz personally opened a two-hour symposium titled "The Cromatic Approach" about the combined holistic approach to modern aesthetics as interpreted by CROMA/the CROMA way. Bestselling author and physician Dr. Steven Dayan from Chicago led the the discussions including the topics UNIVERSKIN, PDO threads, Hyaluronic Acid Filler and PRP. All experts agreed on the excellent results a well-balanced combination including all of these different therapies in a well considered treatment plan can achieve. Dr. Daniel Müller (D), Dr.Diana Murr (F), Dr. Philippe Kestemont (F) and Dr. Henry Delmar (F) were the high-profile experts on the podium.
Dr.Michael Palatin (A) presented his extensive expertise on HA fillers and Dr.Lukasz Preibisz (PL) as a PDO threads expert once again surprised more than 500 spectators in a live demonstration at the Salle des Princes.
Sales and turnover in Q1 / 2017 showed the best ever results of CROMA-PHARMA since the company specialized in aesthetic medicine.