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Gentle yet effective skincare

A beautiful, radiant, even skin tone is an important part of feeling confident about the way we look and feel.

elure™ advanced skin brightening solution is a unique, clinically demonstrated cosmetic line with a powerful, active formula that creates an effective solution to gently yet quickly diminish the appearance of dark spots in a clinically proven, safe manner.

Advanced Facial Wash
Advanced Brightening Lotion
Advanced Brightening Night Cream

How does it work?

elure’s advanced skin brightening technology is based on a unique scientific discovery of a naturally occurring substance, Melanozyme™, which acts to break down melanin in a clinically proven, fast and gentle manner. It diminishes the appearance of stubborn discoloration while correcting uneven skin tone to reveal a brighter, more glowing complexion.

Suitable for all skin types, even the most sensitive ones.

Without the use of exfoliating ingredients, this unique skincare solution can be used all year long.

Clinically proven results

More than 13 clinical studies have been conducted with 450 participants worldwide to scientifically show the results of elure™

  • elure™ induced significant improvement after 7, 14 and 28 days in brightening, radiance and luminosity. This brightening effect was respectively observed in 79%, 96% and 100% of the subjects.1                                                              
  • elure™ directly reduces existing melanin in the skin without interfering in melanin biosynthesis. 2                                                              
  • elure™ is an effective treatment for post-inflammatory hyperpigmentation with high safety level. 2                                                              
  • elure™ and 4% hydroquinone demonstrated equivalency in terms of pigmentation improvement; superior aesthetic results in skin texture, roughness, lack of clarity, lack of radiance and overallappearance. 3                                                                                  
  • No skin irritations or allergies were reported. 4, 5


1 Dermscan Lab France, Biometrological evualuation on subjects of the whitening effect of elure products used in synergy, Thailand 2009
2 Woodward, Julie, MD et al. Evaluation of the efficacy of treatment with commercially available elure lotion of human patients who have experienced post inflammatory hyperpigmentation (PIH), USA 2015
3 Draelos, Zoe, MD et. al, A split-face evaluation of a novel pigment-lightening agent (elure™) compared with no treatment and 4% hydroquinone, USA 2012
4 Yan Wu, MD et al., Reduction of facial pigmentation of melasma by topical lignin peroxidase (elure™): A novel fast-acting skinbrightening agent, Department of Dermatology, Peking University First Hospital, China 2012
5 Ellead Co., Ltd., Efficacy & safety of elure facial whitening lotion, Korea 2013

elure™ is a product of Rakuto Bio Technologies Ltd., exclusively distributed by Croma.
Before/after photos by David Morsersky, MD

You want to find out more about elure™? Visit our website or contact us on